Isn't it interesting that you and I are driven by
things like overcoming challenges, doing a great
job and making a contribution.
And yet we often mistakenly think that others
are different. They're motivated by material
things: money, holidays, cars, and so on.
It's not that...
...those things are unimportant - of course they
are - but they are not our primary motivation.
What we want is the feelings that having those
things will bring us.
If we want...
...to create a motivating environment, where
people will want to excel, we therefore need to
engage with people on an emotional level.
ACTION POINT
Be aware of how you assign tasks or set up
projects.
Don't assume people will want to do them
just because that's what they're paid for.
Of course, they will. But perhaps not with
the level of energy, enthusiasm or commitment
you would like.
To get that...
...you'll need to engage their emotional brains
by emphasising the rewards - both emotional
and rational.
What will doing a great job of it mean to them,
and to the team?
Our sense of...
...belonging and need for social acceptance
can often be a far greater motivator than
mere tangible rewards.
Effort invested here will create the right
​environment for people to want to excel,
to go the extra mile for you and the team.
